SEO + reputation, explained

Blog: Local SEO, Google Reviews & Reputation

Practical guides on how Google rankings work, how reviews influence local visibility, and what to do when bad reviews threaten revenue.

Guide

How Google Local Rankings Work (and what actually moves the needle)

Updated: 2026-01-13 • 8-10 min read

A plain-English breakdown of the local algorithm (relevance, distance, prominence) and why review quality/quantity can change your map-pack visibility.

Strategy

Local SEO & Google Reviews: what matters, what doesn’t, and how to win

Updated: 2026-01-20 • 7-9 min read

Review velocity, rating distribution, keywords in reviews, and response strategy - plus the fastest way to recover after a fake-review hit.

Playbook

How to respond to negative Google reviews (without making it worse)

Updated: 2026-01-27 • 6-8 min read

Copy/paste templates, do’s and don’ts, and the line where you should stop replying and start removing.

Ranking

Map Pack ranking factors in 2026: a practical checklist

Updated: 2026-02-03 • 9-11 min read

A practical checklist for better map-pack visibility - and how reviews + removals support ranking and conversion.

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